If you’re not one for following the crowd and are keen on customising and upgrading your trusty 4×4 then read on. We talk to some of the best-known bespoke specialists in the UK for inspiration…
Words: Sarah Harrington-James
Not everyone who buys a 4×4 wants to keep it looking like any other that rolls off the production line, similarly not every 4×4 turns a wheel in anger off-road. These days it’s just as common to see a suited-and-booted city gent behind the wheel of a Defender, as it is a tweed-obsessed farmer tending to his sheep. Indeed, the respected utilitarian Land Rover has turned into a must-have for a whole range of enthusiasts, who don’t mind an automatic boost to their street cred, too.
Unsurprisingly this latest craze hasn’t gone unnoticed by the independent bespoke specialists which have been quick off the mark to cater for the more discerning customer; in particular those who want to individualise their 4×4 a lot further than just ticking boxes on the manufacturer’s extras list. Some specialise in offering bespoke exterior/interior styling, but others have made a name for themselves creating one-off, individual vehicles with the wow factor. If money is no object then you can literally have anything you want when it comes to customising; chrome-plating, carbon fibre, Bentley Nappa leather, power-boosted engine conversions… and of course you’ll order two identical versions and give one away as a gift.