October 2011 Issue of 4×4 Magazine
Back in 1948, at the Amsterdam Motor Show, the public were amazed at the new Land Rover, designed by Maurice Wilks (although perhaps ‘designed’ is the wrong term, ‘hand-built’ more appropriate). Fast forward 63 years to this year’s Frankfurt Motor Show and the world has been well, surprised, at Gerry McGovern’s design for the replacement to the Land Rover Defender. Initial promotional photographs of Land Rover’s concept DC100 (see News, page 12) released before the Show, have resulted in forums set ablaze with indignant Land Rover enthusiasts bemoaning the horror of what McGovern has dared to do with the world’s most beloved off-roader. How could they? Sacrilege! Think of the heritage!
Lost in these reactions are a couple of salient points, and to be honest, if you have been following the new models coming from Land Rover over the last few years, you have to be somewhat blinkered not to have been able to see this one coming. In today’s fi nancially restricted, global market, the present Land Rover Defender is an anachronism. You could hazard a guess that there is little, if any profit, building a present day Defender. Hoops have had to be driven through to meet the changing safety and emissions regulations, making it a basic requirement that any replacement Defender would have to be very different from the original. The present Defender is probably expensive to build, due to its ‘hand-built’ qualities. And you only have to look at the new Evoque to see that Land Rover are quite good at this. McGovern’s design team are not a bunch of crayon wielding vandals about to obliterate 60 plus years of heritage. The Evoque is undeniably Land Rover, but it’s like no other ever designed, and actually benefits from that fact.