It’s good news that 4×4 pick-up prices are on the up (see the story here), but of course it’s better news for those selling than those buying. What it does reflect, though, is the changing in attitude to 4x4s. Although they fell hugely out of favour for a time the industry has seen a resurgence in popularity, and not just in pick-ups.
Families, for one, are seeing the benefits of owning a 4×4 and many a Porsche Cayenne is seen in the supermarket car park with various children climbing out. Of course this interest in 4x4s means prices go up, but we can’t argue with the fact that we’d prefer to see 4x4s in demand. Of course, who knows what the future holds so let’s enjoy it while we can… whether a family SUV or serious off-roader.
It seems 4×4 pick-ups have seen a significant increase in value in recent weeks. 
Take a look at this first picture of the revised Tiguan compact 4×4 ahead of its public debut at the Geneva Motor Show in March. With a new front end, it’s hoped the new Tiguan will continue the success this model has achieved globally where it has become one of the most popular Volkswagens. 
Ford is celebrating following the company’s best profit for eleven years. The £4.1 billion profit is more than twice the 2009 earnings and due in no small part to demand for Ford’s pick-ups in the States. With 4x4s becoming more fuel efficient and lower petrol prices in the US, Americans have returned to these vehicles in large numbers. 
While reading through the latest forum posts on a 4×4 website one particular discussion caught my eye. It was a request for off-roaders to give their views for BBC FOUR observational documentary series about the National Parks. The BBC series will be asking “who are the National Parks for?” and will include a look at the differences in opinion between off-roaders and ramblers/local community in the Peak District.
Hot on heels of the news that 4x4s were proving popular again following this winter’s icy conditions, comes comes a survey showing that there’s been a massive increase in the numbers of drivers who have prepared and equipped their vehicles for winter. Two years ago just 25 per cent of us carried more than the basics of de-icer and ice scrapers compared with three-quarters today.
Subaru has been asked to move an entire building using only an SUV, a challenge presented by the UK’s leading stable manufacturer.
In finiti has partnered with Volant, the Austria-based manufacturer of premium ski equipment, to create 100 In finiti-Volant Limited edition ski packs for winter sport enthusiasts in Europe.
A new full-spec John Deere XUV Gator utility vehicle has joined the Humber Bridge Board’s maintenance fleet, and was recently helping to keep the bridge and surrounding areas clear of snow and ice.
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