Land Rover has renewed the sponsorship agreement with the Born Free Foundation, continuing its successful Global Conservation Partnership first forged in 2002 and confirming Born Free as its primary global conservation partner.
The origin of Land Rover’s historic association with Born Free dates back to 1966 when Land Rover vehicles were featured in the classic wildlife film Born Free, starring the Foundation’s founders, Virginia McKenna and Bill Travers. The requirement was then as it is now, using Land Rover vehicles to reach wildlife in the most remote locations.
The new sponsorship programme will see Land Rover vehicles deployed by the Born Free Foundation in Kenya, India and South Africa where they support the charity’s vital field work. Additional support will assist conservation and wild animal welfare initiatives in other parts of Africa and southern Asia, while in the UK, where the charity is based, Born Free Land Rovers assist with logistical support and charity ambassador duties.