MayProdBikeFour new Land Rover cycle response units (that’s bikes to you and I) have been donated to the British Red Cross. This brings the total number of Land Rover bikes donated to 30. They work in tandem (that’s two bikes together, not a tandem…) with a Land Rover vehicle and aim to have more potential accessibility to get to vulnerable people in difficult locations. Each bike is equipped with a defibrillator, advanced First Aid kit and resuscitation equipment. The benefit of the bikes is they can navigate through urban and crowded areas and have already worked at events like the Great North Run and the Burghley Horse Trials. The programme is part of a collaboration between Land Rover and the British Red Cross in a global partnership with the International Federation of Red Cross and Red Crescent Societies and currently covers some 15 countries.

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