A Special Camp Jeep® to celebrate 75 years of history

A Special Camp Jeep® to celebrate 75 years of history

The third Camp Jeep®, the annual gathering for Jeep Owners Group members and enthusiasts from across Europe will take place on June 2nd-5th in Bassella, in the heart of Lleida, Spain. Dates were chosen to celebrate the birthday of the brand on June 5th, remembering when in 1941, the first Willys MA rolled off the assembly line.

Being the largest single-brand 4×4 customer event in Europe, Camp Jeep is a tribute to the owners of the world’s most famous 4×4 vehicle and this special ‘Jubilee edition’ represents the celebration of  the icon brand that pioneered new segments and new models within the SUV industry.

Launched in August 2014, the JOG is ‘the one and only’ official fan club, run centrally by the brand, and is now active in 24 countries across the EMEA region with 64,000 members.

This year, around 400 Jeep vehicles and over 2,500 Jeep enthusiasts are expected to take part in the four days of 4×4 adventure, freedom and outdoor activities in a pure “Jeep Jamboree” style.

In the United States, Jamborees are actually get-togethers dedicated to 4×4 driving, to live the emotional side of the big Jeep family, offering the chance to enjoy the adventurous spirit and the unique 4×4 capability of the legendary iconic brand in nature’s wilderness.

Since 1953, when the first Jamboree was organised on the legendary Rubicon Trail in the Sierra Nevada mountains, these events have been an important part of the brand’s heritage creating the concept of social networking, before the first social network was officially invented. Participants of Camp Jeep will test the ‘go-anywhere, do-anything’ capabilities of their Jeep vehicles in a unique and scenic environment and share their experiences with other enthusiasts.

But this special year required a special happening and for the very first time, two of the most amazing concept cars ever created for the Moab Easter Jeep Safari will cross the Atlantic and join the Camp Jeep in Spain. These two hero vehicles will be the functional Jeep Comanche and the high performance Jeep Trailcat, two unique concept cars created for the 50th edition of the Easter Jeep Safari, the 4×4 driving event attracting each year thousands of diehard off-road enthusiasts to Moab (Utah). Nodding to Jeep pickup trucks of the past, the Renegade based Comanche concept vehicle takes styling cues from military and civilian Jeep heritage models, while the Jeep Trailcat concept car is a high performance off-road vehicle featuring a supercharged 6.2-liter HEMI® Hellcat V-8 engine with 707-horsepower.

While attendees of Camp Jeep will bring their own vehicles, the new 75th Anniversary special editions created to celebrate the brand’s 75 years of history, will be showcased to all participants for the first time after their reveal at the recent Geneva Auto Show. Guests will also have the chance to learn about, and drive the entire Jeep range including Grand Cherokee, the most awarded SUV ever, the iconic Wrangler, Renegade, the compact SUV that boasts the best off-road performance in its segment and Cherokee, the unique combination of legendary Jeep 4×4 capability and cutting-edge design.

All the master pieces of Jeep concept cars and Moparized vehicles will be also showcased during the four-day 2016 Camp Jeep.  In addition, and to enhance Jeep’s legendary heritage linking the models of today to those of yesterday, several special historical vehicles will be on display at Camp Jeep: the unstoppable 1941 Willys-Overland MB, the 1946 Willys Wagon, the industry’s first “sport-utility” vehicle and the  1963 Jeep Wagoneer, the first “Premium Large SUV.”

Participants will have access to all Camp Jeep’s activities, including off-road driving in three dedicated areas with trails stretching across almost 50 km of the location and presenting different levels of difficulty and duration, as well as Jeep Academy coaching.

Besides off-road driving, a wide range of activities will be offered at Camp Jeep, such as canoeing, beach volley and even yoga and Flamenco courses. Last but not least, to celebrate the 75th Anniversary of the brand, a surprise international artist will perform on stage, as the final moment of celebration.

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