PORSCHE HAS NOW confirmed that the name of its new SUV is to be the Macan. The name is actually Indonesian for tiger and, “combines suppleness, power, fascination and dynamics – core characteristics of this new all-terrain car”. Ignoring for a moment exactly what planet marketing departments are populated from, the Macan is an important new model for Porsche.
The success of the Cayenne, which has been a surprise to some industry commentators, has shown the German company that this is an area it needs to develop further. The Macan will come off the production lines at a newly developed plant in Leipzig; a production facility that is benefitting from a 500 million Euro investment and is one of the biggest building projects in Porsche’s history. Production is due to start in 2013.
