ŠKODA has kicked off its major SUV campaign with the new Kodiaq. The 4.7m long SUV is a versatile all-rounder. It offers the largest boot capacity within its class and will be available with the option of a third row of seats. The Kodiaq places a new brand emphasis on infotainment, assistance systems and connectivity, and goes on sale at the beginning of 2017.
With the Kodiaq, ŠKODA is entering a new market segment that is growing quickly across the world – the large SUV class. With this campaign, the brand wants to engage new customer groups, increase its market share and further strengthen its position in international markets. The ŠKODA Kodiaq demonstrates where ŠKODA stands today, and points to its future – with a variety of new technology and future-oriented features in terms of connectivity, including mobile online services.
“Our new ŠKODA Kodiaq SUV is a great all-rounder”, said ŠKODA CEO, Bernhard Maier. “It combines an active sense of vitality with the brand’s classic qualities – a high degree of functionality and an outstanding amount of space. As always, in the design process we have focused on offering a little bit more car, and as a result, the best vehicle in the segment. In addition, with its emotive design, the ŠKODA Kodiaq is a strong presence on the road.”
