Korean 4×4 specialist SsangYong, whose Rexton SUV and Musso double-cab have been perennial winners of the value category in our 4×4 of the Year awards since launch, has changed its name to KGM.
The company’s UK importer, which is now known as KGM Motors, had long accepted that the SsangYong name was an
obstacle to growth here. However this new identity comes following a 2023 buyout in Korea by the KG Group – which rescued the factory from financial difficulties. The process of rebranding its dealerships has already begun, with a new white-on black identity featuring SsangYong’s old twin-wings logo alongside the KGM name, and this is expected to be complete by the middle of 2024.
KGM Motors’ franchising boss Andrew Cookson says the network-wide rebranding exercise will be taken as an opportunity to expand its spread of dealers. ‘While other brands are restructuring and may be reducing their numbers of dealers in favour of the agent our remaining open points. The new corporate identity is a great opportunity for us to work with our partners to improve the quality of our dealerships and customer service – we’re committed to exploring and implementing innovative solutions in the UK market to achieve this objective.’
Read the full article in February’s issue.