We like Jeep. We like the vehicles it has been making for decades. We like the way it makes them fun. We like
that it’s not pretentious. We like what it does at Moab every Easter. We like the way it has protected the Wrangler and kept it real. Jeep stands for off-roading with a smile on your face.
Of course, in recent times Jeep in Europe has come more to stand for platform-shared Fiat derivatives, entertainingly packaged and, at their best, thoroughly likeable – but very different in nature to the vehicles that made Jeep a legend. The Renegade and Compass are related to the Fiat 500X, and the Avenger points to the future by sharing its DNA with cars from Fiat, Alfa, Peugeot, Vauxhall and DS.
That’s not the end of the world if it’s done well, though. The Renegade and Compass have until recently both been made in Trailhawk form, supplementing their family friendly attributes with a level of off-road ability that was more than just a token effort. Jeep know what it must do to make sales, but it also knows what it must do to prevent that from tarnishing its brand.
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