You can now secure a new Great Wall Steed for a mere £1 deposit. Said to be the most affordable pick-up on the UK market, it would seem that customers still need financial incentives to plumb for a marque that, let’s face it, few have ever heard of. Bargain price it may be, but people are still driven by brands, and loyalty, and in the case of the working pick-up, also by reputation. It will take Great Wall time to build all these things.
