Football 4X4 drivers

Football 4X4 driveRsOne of the side effects of Fiat’s partnership with Jeep has been the sponsorship of Italian Serie A football team Juventus – you couldn’t have seen the US brand being that interested in a ‘soccer’ team before! The result of the sponsorship has been the delivering of a fleet of some 27 Jeep Grand Cherokees, painted in either black or white (the Juventus team colours). Back home in the Premier League, it’s Chevrolet getting in on the sponsorship act with former Manchester United player Denis Irwin (below) presenting a specially signed Trax to Frosts of Shoreham, the West Sussex dealer having won the car on a special charity auction, the proceeds for which went to the Manchester United Foundation to support the team’s Ability Counts programme, which offers disabled people the opportunity to play or coach with Man Utd. Not all links between Man Utd and Chevrolet have been so positive of late; Paul Scholes having recently been the victim of ‘frost-jacking’ when he left his Chevrolet warming up on the drive at his home, only to come out to find it had been nicked! Given the way he tackles, you wouldn’t want to be the thief if he catches him…

More from 4x4 magazine online