Corporate slogans are often fairly meaningless – Hilton’s hotel slogan used to be ‘Travel should take you places’. Holiday Inn’s was ‘Look again’. But to be fair to Ineos, their new campaign states that the Grenadier is ‘Built For More’, and they’re busy backing up that statement.
This campaign also underscores just how far the Grenadier has already penetrated round the planet, and just
how many useful partners the brand already has. What you see here represents imaginative work from Germany to
Botswana, with components from Austria to the UK.
Five new interpretations of the Grenadier were first shown at the Goodwood Festival of Speed. Bear in mind these aren’t some rough cardboard cutouts, they’re finished vehicles, or virtually so. They focus on everything from competitive speed to even more off-road ability for a wide variety of practical purposes.
Read the full article in the September issue of Overlander 4×4 –
