Last year was the best ever in terms of sales for Isuzu UK, and the company’s intention to be the number one in the UK pick-up market continues with the introduction of a new D-Max version, the Blade. The new model has an under rail loadbed liner with either the Aeroklas hard top or a Mountain Top roller cover. The 18inch ‘Shadow’ alloy wheels help distinguish the model and the exterior upgrades include a ‘Shadow’ grey front grille, privacy glass windows, black door and tailgate handles, black roof bars and rear bumper and side steps. The new Blade will also have a Pioneer DAB digital radio included in the touch screen navigation system. As with other D-Max models, the Blade has the 2.5-litre turbodiesel engine allowing for a 3500kg towing capacity and a 1000kg payload. It has been designed to increase the market for the excellent pick-up into what Isuzu call ‘urban tradespeople as well as recreational lifestyle users’. The Blade is available through Isuzu UK’s 100-dealer network.
The wonderfully named Gwenno Pugh (pictured below) is the lucky winner of a new Isuzu D-Max, and the first female farmer to win the popular Welsh farming reality TV show Fferm Ffactor. Gwenno won her D-Max Yukon and farms sheep, cattle and pigs in Talsarnau, Gwynedd. Presumably she’ll be off to the excellent Bala off-road Pay ‘n’ Play site to test the new pick-up to the full!