Volkswagen’s new Amarok pick-up will be the centrepiece of a significant promotional campaign, which will be designed to push potential buyers towards You Tube where the pick-up has its own dedicated site www.vwamarok.co.uk. You can see the new pick-up demolish a 140 tonne steel tower – something that is usually the preserve of a 40 tonne excavator. Impressive and dramatic, that’s for sure. We have our first full driving experience with the Amarok reported in this issue (page 20) and we have to say that we have been impressed.
That said, the vehicle’s electronic ascent/decent controls do take some time to get used to, but you can find out more from Editor at Large, Hils Everitt’s full report in this issue. With on the road prices for the Amarok starting at £21,343, sales of the new pick-up are likely to be strong – regardless of You Tube stunts with large chimneys. The UK pick-up market is certainly hotting up at the moment, which makes the delay in Ford getting the new Ranger to our shores all the more disappointing.