Kia was Britain’s fourth biggest car brand when it launched the EV9 a year and a half ago. Now it’s the
third biggest, having registered 62,005 new vehicles in the first half of 2025 – with just over half of them being either
HEVs, PHEVs or full EVs.
Volumes like that come from everyday vehicles like the Sportage (Britain’s second highest selling car of any kind), Picanto (up 35% on the same time last year) and EV3 (more UK retail sales than any other EV). But Kia’s halo model is doing very nicely too.
As we’ve said before, the EV9 is a statement vehicle for Kia. It’s a properly premium SUV with exceptional equipment
and build quality – and in the GT-Line S AWD 6-seat form tested here, it retails at £77,035. That’s at the bottom end of BMW X5 and Merc GLE money and mid-range for a Land Rover Discovery or Lexus RX, which instantly makes it look like pretty strong value – particularly as it’s getting you an EV (which, like them or not, still cost more up front than the petrol or diesel equivalent).
It’s still quite a sum for a Kia, however, especially to those of us old enough to remember the brand’s fi rst decade or so of selling el cheapo snoozemobiles like the Clarus and Magentis.
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