Diamond Advanced Motorists – which administers advanced driving tests on behalf of the Driving Instructors Association (DIA) – is calling on the government to raise awareness of the benefits of winter tyres.
The DIA says public perception of winter tyres being for use on snow – a perception reinforced by misinformed comments by transport secretary Phillip Hammond – is inaccurate, as they also provide cars with improved handling and braking capabilities when the temperature drops below 7°C.
The government has an important part to play in helping British drivers understand benefits of winter tyres. With harsh wintry conditions on the roads affecting the UK for the third successive year, the DIA feels a public information campaign, including a high-pro file TV ad, would increase awareness of the bene ts of winter tyres’.
DIA general manager Steve Garrod commented: “And apart from safety, the economic bene fits of winter tyres are overwhelming: people can get to work, deliveries can get through – and let’s not discount the reduction in insurance claims caused by collisions.”
