Tough Mudder is said to be ‘the toughest obstacle challenges’ in the world, which is some claim! This series of events tests the endurance and strength of participants over a 10-12 mile course, and is the sort of event that makes a lot of sense to sponsor, hence Jeep UK’s involvement. Jeep will supply a number of Grand Cherokee, Wrangler and new Cherokee models at the events throughout the year. Damien Dally, head of brand, for Jeep UK explained: “The Tough Mudder ethos is very much in line with that of Jeep. We’re not only passionate about adventure, but encouraging people to challenge themselves too – and everyone who took on the Tough Mudder challenge at the weekend, or plans to attend forthcoming Tough Mudder events, certainly does that.”
