THE UK’S CITY of Culture this year is Derry-Londonderry and the official vehicle partner for all the support events is Great Wall. Two Steed SE pick-ups will be used by the organisers as logistical support, which will range from “transporting drum kits and amplifiers to marketing materials and key personnel, media and VIPs” to events around the city. The marketing and promotion behind the Great Wall is obviously an excellent way to get a new brand known, and the working pick-up market in Ireland is a significant one. The vehicle’s six-year anti-perforation warranty, three-year paint warranty, three-year roadside assistance and free service pick-up and drop-off, plus the recently announced six-year/125,000 mile warranty on all Steeds should appeal to prospective buyers. To find out more about what’s happening during the Derry-Londonderry 2013 UK City of Culture festivities, visit www.cityofculture2013.com
