THE FIAT AND CHRYSLER partnership continues to develop, and the latest news involves the establishment of a massive global parts business for all the marques involved, under the Mopar banner.
Well-known in the US, Mopar is certainly not a household name in the UK, and even less so in Europe. The history of the company is an interesting one. A meeting of the amazingly titled Chrysler Parts Corporation’s Activities Council, back in 1937, established the Mopar trade name to market antifreeze; taking the MO from motor and PAR from parts apparently! Reputations were fully developed, however, when Mopar moved into performance parts, modified engines and the American ‘muscle car’ movement. To many American car enthusiasts in the UK, ‘Mopar’ and ‘muscle’ are synonymous. Indeed there are over 400 Mopar clubs across the world.